Brand Ambassador News

How streetwear became a platform for social causes

As a category founded by fusing multiple subcultures together, streetwear has solidified itself as the go-to wardrobe for championing social causes. Streetwear isn’t just about the latest drop, hype labels or products – it’s always been bigger than that. Rooted in rich cultural influences, we explore why streetwear has solidified itself as an advocate for social justice, brands on the rise and how the next generation is getting involved.

What makes streetwear different?

The rich history and fusing of cultures is exactly what makes streetwear labels the perfect advocate to champion important causes. It’s built into their brand DNA and participation in this community means vocalizing and fighting against injustices everywhere. Whether the label designs the graphic or enlists the help of a local artist to create an impactful image, the visuals on t-shirts and other streetwear are significant and are intended to evoke a call to action. It makes sense that streetwear used as a vehicle to both speak about and donate to important social causes. The item sits at an affordable price point for most customers and provides healthy margin rates for the brands and their causes.

Making a statement

Consumers buying social justice tees are not only doing so to financially support the cause, but to make a statement showcasing where their values lie. Politics and equality for all have never been more prevalent than they are right now – and the streetwear community is speaking up. Historically, streetwear has created a hype culture around in-store experiences and queuing up for the latest drop. However, COVID-19 turned all that on its head, funneling more sales to e-commerce and fueling the success of direct-to-consumer businesses. 

Increasing online visibility

Another reason for streetwear brands to increase their online presence is to provide aid through a difficult time. With all small businesses hit hard the past few months, labels will struggle with high costs on top of a decrease in store traffic. Actively purchasing from these labels online not only furthers social causes, but supports local business as well.

Buy local en Be authentic